If these pharmacists are to contribute effectively to the new paradigm of “patient-centred pharmaceutical practice”, they must make serious effort to continuously update their knowledge-base and skillset, in order to adequately empower themselves for modern day pharmacy practice. Innovation comes from continuous learning. The activities of the National Agency for Food and Drug Administration and Control (NAFDAC) have reduced the weight attached to this assertion. Marketing is an innovative tool which may serve as the bridge to cross from a good practice to an excellent one. Medication Therapy Management, which is a service provided by pharmacists to optimise therapeutic outcomes for individual patients, is a distinct innovative approach that provides unique opportunity for pharmacists to market their services to patients. Precision medicine is an approach that integrates clinical and molecular information to understand the biological basis of disease. In my role as a preregistration tutor/mentor (community pharmacy) and as a teacher practitioner at a pharmacy school, I have come across many young pharmacists with buzzing ideas of how they can innovate and advance pharmacy practice in the UK. Click one of our member below to chat on. It could, however, mean changing your business model or adapting to changes in your environment to deliver better products or services. Innovation is building a competitive advantage. The FIP (1998), in an adaptation of the definition by Hepler and Strand, defined the term more realistically as the “responsible provision of drug therapy for the purpose of achieving definite outcomes that improve or maintain a patient’s quality of life”12. Kristina, DW et al: Community Pharmacy Marketing: Strategies for Success- Pharmacy Practice 2011, vol.2. You can always make money by doing what every other person is doing – selling quality drugs, locating your pharmacy in a strategic neighbourhood, using lower mark-up to attract patronage, etc.Excellence, on the other hand, is striving to be different. However, innovations in clinical pharmacy practice have now waned. Innovation: Wikipedia, the Free encyclopedia. The Nigerian pharmacist must come to terms with the professional-cum-commercial nature of pharmacy practice in Nigeria. This price, however, must not come at the risk of patient’s safety, nor will it come as a compromise to professional ethics. Life is something you experience. 1. Undoubtedly, pharmacists are the undisputed custodians of drugs. The UIC College of Pharmacy pioneered in the offering of B.S. Doucette WR, McDonough RP: Beyond the 4Ps: Using relationship marketing to build value and demand for Pharmacy practice. Marketing connotes building a practice beyond mere money-making. However, innovations in clinical pharmacy practice have now waned. In addition to full scale research, the APhA Foundation brings together top leaders in pharmacy for discussions on future practice innovation. Pharmacy Mentor is a place of learning. Save my name, email, and website in this browser for the next time I comment. Innovation in Pharmacy Practice. Whereas, every pharmacist talks about it, only very few practise it. This is what Abraham Maslow describes as “self-transcendence” – living and longing for a purpose greater than self. The HEE London and South East Pharmacy (HEE LaSE Pharmacy), working across London and Kent, Surrey and Sussex, quality and innovation in practice report aims to provide Chief Pharmacists, Educational Programme Directors, educational and practice supervisors and trainees It has played a key role in the significant growth and development witnessed in the field of Pharmacy. 2011;69:768-785. Siska MH and Tribble DA. Rather, the pharmacist is inspired more by the desire to leave a mark on the sands of time. Innovation in Pharmacy presents the need for pharmacists to broaden their views of the nature of their practice. Canadian Dairy Commission: Innovation Why is it so important?. The concept of pharmaceutical care marks a clear departure in pharmacy practice from the age-long focus on medicine supply towards a more inclusive focus on patient care. No 3.Article 48, 7. Pharmacy Practice covers pharmaceutical care, social pharmacy, pharmacy education, process and outcome research, health promotion and education, health informatics, pharmacoepidemiology There is this general unwillingness among pharmacists to expand their horizons. Tel: (703)-461-4738. It is our pleasure to introduce a new section in Pharmacy Practice entitled “CPPI Practice Forum,” which will be led by the Virginia Commonwealth University School of Pharmacy Center for Pharmacy Practice Innovation. Previous Article Independent Prescriber of the Year. FIP Statement of Professional Standard on Pharmaceutical care (!998, The Hague). These innovations helped to mold clinical pharmacy into a patient-centered discipline recognized for its contributions to improving medication therapy outcomes. © 2020, Pharmanews Limited. However, pharmacists who were already in practice before this period were mainly educated on the basis of the old paradigm of “pharmaceutical product-focus”. College of Pharmacy, University of Minnesota The pharmacy practice section is for articles that can be used for developing the practice roles of pharmacists. WhatsApp chat only! No part of the content can be copied without due acknowledgement of www.pharmanewsonline.com as the by-line of the story. Excellence in pharmacy practice transcends sales or money making. It is important to note that that success in practice is not synonymous with excellence in practice. Innovation in Pharmacy Practice. Achieving excellence in practice goes beyond doing well or being good. It is a complex and lengthy process that involves creativity, commitment and a lot of hard work. in pharmacy 1 Innovations in pharmacy through pharmacy practice: A call for papers Donald Uden, Pharm.D., F.C.C.P. In order to achieve excellence in practice, pharmacists must be perceptive enough to spot where future growth may lie. Excellence has the same attributes, irrespective of the area of practice one may settle for as a pharmacist. www.milkingredients.ca, 5. Society is dynamic. Opportunities and challenges related to technology in supporting optimal pharmacy practice models in hospitals and health systems. Pharmacy training is different from pharmacy practice. The latest medical innovation your pharmacy can adopt is pharmacogenomics testing. 1. Pharmaceutical care, as a paradigm shift, obligates pharmacists to take direct responsibility for the individual patient’s medicine-related needs. One challenge the profession of Pharmacy faces is patients’ lack of awareness of the role a pharmacist can play within the health care team outside of dispensing medications9. Canadian Pharmacists Association (2008), 3. Am J Health-Syst Pharm. Ever since the Hepler and Strand treatise on the on the concept of pharmaceutical care in the 1990s,so much has been written on this concept which, arguably, is still being held as the most innovative approach to achieving excellence in contemporary pharmacy practice. Clinical Pharmacy is a type of work that is not yet fully established especially in Asia particularly in the Philippines. Wikipedia.org/wiki/innovation, 4. 1 There are 2 types of prior authorization (PA) work flow, retrospective and prospective, which affect pharmacy in profound but different ways. A pharmacist can recreate the value proposition for his/her patients by adding value to the product and service offerings, as well as appealing to the health care needs of the patients. 2002: 42(2): 183-194, 11.   WHO Consultative Group on “Preparing the Future Pharmacist” (Vancouver, 1997). Adopted by the FIP in its Policy Statement on Good Pharmacy Education Practice (Vienna, 2000), 12. Such practitioners are like endangered species that may go extinct sooner than later. Pharmacists should learn how to learn11. Innovation is at the core of pharmacy practice. Community Pharmacy … These are: Product Innovation, Service Innovation and Business Model Innovation5. In 2015, CVS opened their Digital Innovation Lab in Boston to develop cutting-edge digital services and personalized health experiences for its customers. It is usually developed through a sequence of events. CPPI Pharmacy Practice Forum created to share opinions on key pharmacy practice issues. ... 'Pharmacy’ as a term comes from Greek word ‘pharmakia’, which means drugs. Achieving excellence in practice obligates the pharmacist to continuously update his/her knowledge. Innovative Pharmacy Practices Volume 1: Analysis and Overview. According to Theodore Levitt (1962), ideas are useless unless used. Some stop learning the moment they graduate from the university. It does not matter what grade you graduate with. Practice Innovation. Innovation can also be seen as the price to pay to reach the next level. In Nigeria, innovation in pharmacy practice has become very imperative, in the light of changes in the drug regulation and drug distribution framework. J. Falabi, Ekundayo, Decry Malaria Burden in Nigeria, Fibre Supplement Offers Hope For Asthmatics, West African College of Nurses Holds 24th Scientific Session in Sierra Leone. Over the last 40 or 50 years, pharmacy practice has witnessed several innovations. Nigeria Discovers 2 Variants of COVID-19, Confirms 1041 New Infections, Don’t Wait Until New Virus Get to Us, Ban Flights from Britain, Others, Journalists Tell FG, Regular Intake of Tomato Shows Protection Against Skin Cancer, Nigeria Records 1,133 New COVID-19 Cases, 5 Deaths, Nigeria Needs 400 Billion for COVID-19 Vaccine, Says Ehanire. Sadly, in Nigeria, the term “pharmaceutical care” has become more of a cliché. The practice of pharmacists handing over medications to patients like vending machines is out-dated and does not fit into contemporary pharmacy practice. Even a company with a massive share of the pharmacy market and a value of $140 billion understands the need to constantly come up with innovative pharmacy ideas. Share On. Clinical pharmacy originated in the 1970s, while the 1990s witnessed the emergence of “pharmaceutical care” as the focus of innovative pharmacy practice2. From these discussions, ideas for new tools and methods for pharmacists are developed and later implemented in many of our research projects. Top 10 Innovation Trends in Pharmaceutical Industry is an exquisite opportunity to learn how Pharma Industry is shifting to more digitized, customized and personalized era. Posted on March 31, 2019 by Madeleine Wagner. ASHP national survey of pharmacy practice in hospital settings: dispensing and administration. A Call to Action- Pharmacists’ role and responsibility regarding systemic racism. The 1950s and 1960s saw the role of the pharmacists evolve from mere compounders of extemporaneous medicines to dispensers of industry-manufactured pharmaceutical products. Fax: 1-855-637-7266 This is one sure route through which sustained excellence in practice could be achieved. Pharmacy Practice is a free full-text journal with a scope on the practice of pharmacy. Three types of innovation have been identified as being applicable to pharmacy practice. 5. Drug Therapy Research Awarded for articles on research that addresses the therapeutic uses of medications. Innovation is at the core of pharmacy practice. The saying that “a company surrenders tomorrow’s businesses when it gets better without getting different” is quite apt here.The knowledge base of the pharmacy graduates of the 2000s is different. Related Posts. This requires the renewing, changing or creating of more effective processes, products or ways of doing things3. So don’t worry about your grade, or the results or success. Whereas, a distinction in grade may give you some edge, especially at the initial stage of practice, it does not guarantee a distinct, distinguished or excellent practice. Pharmacy U presenter Bryan Gray of River Terrace Medical Pharmacy puts patient care front and centre May 24, 2016 Bryan Gray, owner/operator of River Terrace Medical Pharmacy in Thunder Bay, Ont., is an enthusiastic advocate for patient-centred care and pharmacy practice change. In order to effectively carry out this new mandate of pharmaceutical care, the WHO (1997) introduced the concept of the “seven- star” pharmacist, which was adopted by the FIP (2000) in its policy statement on Good Pharmacy Education Practice. Innovation does not necessarily mean ideas but rather being receptive to new ideas or being adaptive to change. The commitment to life-long learning must begin while attending pharmacy school and must be supported throughout the pharmacist’s career. Clinical pharmacy has a rich history of advancing practice through innovation. Ottawa (ON). There is the need for pharmacists to develop closer relationships with their patients by listening to and engaging them during pharmacy visits. By assuming this responsibility, pharmacists can make unique contributions to the outcome of drug therapy and their patients’ quality of life. Peter Drucker in his book,The Concept of Corporation(2009, Limited Review), refers to innovation as change that creates new dimension of performance. The current practice model where the pharmacist’s role is only associated with drug production and delivery must be re-engineered to include many additional responsibilities, such as patient care, primary care and public health services6. This change in knowledge base has also affected the way Pharmacy is practiced now. J.Am Pharm Assoc. Next Article Health Promotion. Success is defined in myriad ways, and you will find it; and people will no longer be grading you, but it will come from your own internal sense of decency.”. Inspiring Inquiry and Improvement in Pharmacy Practice, Education, and Policy. Once seen as merely a possibility on the horizon for pharmacy, electronic prior authorization (ePA) is now being put into practice. Change Management and Community Practice Project: Options for Pharmacy, 6. The Nigerian pharmacist, therefore, in order to achieve excellence in practice, must adopt innovative approaches that will enable him move from good to great practice. Clinical Pharmacy in the Philippines in 2004. The DELTA Rx Institute and Drake University College of Pharmacy & Health Sciences believe that invention and innovation are essential tools for success. Drugs are administered on patients, and patients are, first and foremost, human beings. Show News Clinical pharmacy has a rich history of advancing practice through innovation. Valorie Cremin612-624-2973FAX: 612-625-9931. Pharmacists achieve excellence in practice when driven by the desire to contribute in making the society disease-free. Awards Categories 0. However, it is counter-innovative for pharmacists to define their practice in terms of selling and provision of quality drugs. Innovation is properly defining your practice. What do you understand by reflex mechanism? And one sure way to stand out is through continuous learning. It has played a key role in the significant growth and development witnessed in the field of Pharmacy. Tweet. Management Committee: Moving Forward; Pharmacy Human Resources for the Future. Innovation is marketing your services. As the renowned painter Pablo Picasso has eloquently stated, “It is your work in life that is the ultimate seduction.”, 4. Law AV, Okamoto MP, Brock K:- Perceptions of Medicare, Part D enrolles about Pharmacists and their roles as providers of medication therapy management. These virtual rooms allow patients to check in and enter the queue through a kiosk, without having to speak to an administrator. These attributes of the “seven-star” pharmacist are used as a benchmark to measure pharmacists who have achieved excellence in practice and are regarded as leaders of the profession. Finally, excellence in practice can be achieved by any person who earnestly strives to be different. Innovations in pharmacy have vastly improved the experience at retail clinics, which now offer virtual waiting rooms. In Nigeria, the pharmacy practice environment is dominated by such external forces like the presence of quacks, drug manufacturing taken over by big pharmaceutical companies, as well as social, regulatory and policy changes. All rights reserved. for Therapeutics Discovery & Development, Minnesota Pharmacy Practice-Based Research Network, Office of the Associate Dean for Research, Department of Pharmaceutical Care & Health Systems, Our Campuses: Duluth & Twin Cities Overview, International Applicants and Non-native English Speakers, Evaluators’ Guide to Letters of Recommendation, Caitlin Albrecht and Caroline Patz, Class of 2020: Learning Overseas - An APPE in Germany, Requirements for All Incoming and Enrolled Students, Leadership Curriculum/Emphasis Area Overview, Postgraduate Pharmacy Residency Program Overview, Residency Sites & Emphasis Areas Overview, Cash Wise Clinic Pharmacy / Affiliated Communities Medical Center, Community-University Health Care Center (CUHCC), Pharmaceutical Care Leadership - Broadway and Smiley's Family Medicine, Walgreens Pharmacy/M Health Fairview Bethesda, Curbside Consult Volume 18, Issue 4 - Fourth Quarter 2020 Overview. Offering this service can reinvent the way you dispense medication. Prentice Hall, 1998, 8. Whereas pharmacists by their training are very proficient in both the biological and physical sciences, the practice environment however dictates that for pharmacists to achieve professional excellence in practice, they must also be conversant with the human sciences, which include sociology, psychology, economics and management/marketing. As the I2P2 Endowed Professor, he will have increased opportunities to further enhance innovations in pharmacy practice and education. I leave you with these wise words by Jon Stewart in the fervent hope that you will commit it to heart:  “College is something you complete. An excellent practice implies superiority and eminence; it is, in ordinary parlance, an outstanding practice. Larreche Jean- Claude: The Competitive Fitness of Global firms: Engle Cliffs NJ. This could be achieved by using customer-friendly language, taking time to explain what the services are, giving patients realistic expectations of the service and having a plan of how to meet these expectations10. for innovations in pharmacy that arise out of practice-based research. While it may not be pertinent to go into a detailed discussion of these models, given our target audience, suffice it to say that the nature of innovation that can lead to excellence in pharmacy practice may simply mean looking beyond the traditional view of pharmacy practice or the traditional way of doing things. Or creating of more effective processes, products or ways of doing things3 ultimately leads professional... Queue through a sequence of events pharmacy into a patient-centered discipline recognized for its contributions to improving therapy! According to CoverMyMeds ’ National Adoption Scorecard, innovation in pharmacy practice in March 2015 67. 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A complex and lengthy process that involves creativity, commitment and a lot of hard work Ethics for pharmacists broaden... Instant Dentist, human resources and corporate culture7 to chat on not yet fully established especially Asia.