Tom knew he needed to make a change, but wasn’t sure where to begin. Tom knew he had an exceptional team of employees who were eager to embrace the change and provide support for the new program implementation. It’s also in the information you can provide that other large retailers don’t. The problem may not have been with the idea of advertising for your pharmacy but with where you placed your advertisement. Once you’ve collected a customer’s email or address, don’t be shy about sending them pharmacy marketing materials if they will find them valuable. Coming up with unique independent pharmacy ideas to market your business should be one of your top priorities. Are you looking for the best team name? He also added a text messaging service that notified customers when their prescriptions were ready, and the Rx-to-go app with Internet refill capabilities. Instead, put your advertisements up on community boards or other areas you know your ideal customer will see them, or send your pharmacy marketing materials directly to your target customers. The last thing to remember is that unique business names can’t totally make or break any business, but they definitely can have a powerful impact. Learn More. They just needed more guidance, so Lisa and John recommended turning what had been monthly birthday parties into “team meetings”, so everybody was able to collaborate on a vision, goals, marketing strategies and other tools needed to run the business more efficiently. Contact. You can also find us on FacebookTwitterLinkedIn Google+, Your email address will not be published. Ryan Yanicko Cannon Pharmacy. Partner with doctors’ offices, office managers and community health organizations to offer deals and trade arrangements. We will always work with you—for you and your software needs. Required fields are marked *. Company Overview It’s difficult to know how to promote your pharmacy with so much competition. The problem may not have been with the idea of advertising for your pharmacy but with where … They focused their attention on boosting employee engagement, implementing specialty pharmacy niches and revamping marketing. Yeah. 4. “Every pharmacy must have their own vision based on local needs,” was the advice from Dushyant Patel of Blakeberry Pharmacy. Capitalize on Word-of-Mouth Marketing Photo by Christina Morillo on Healthcare is a crucial necessity and right of every individual. In-store Independent Pharmacy Marketing Ideas, While discounts should not be your first or only form of independent pharmacy marketing ideas, they can be a great way to get customers in the door or up-sell existing customers. Federation of Pharmacy … Once you’ve collected a customer’s email or address, don’t be shy about sending them pharmacy marketing materials. The largest, most experienced publisher in the UK pharmacy sector. Your email address will not be published. As a drug marketer, you could make money from selling and distributing drugs made by different pharmaceutical companies to hospitals and … Event Calendar, Turning Independent Pharmacy Ideas into Action, https://www.pharmacyowners.com/wp-content/uploads/2017/08/IndependentPharmacyIdeas.jpg. Find the perfect funny term for your team. However, there are many other things you can do to increase business, including improving patient and physician relationships, offering ancillary services and providing exceptional levels of customer service. This idea prompted Tom to launch an immunization program at several schools in the area and, as a result, Bert’s Pharmacy went from giving no flu shots in 2011 to giving 1,300 in 2014. I've included plenty of examples of people just like you, CRUSHING it with a location-independent online business. Drug Marketing-: You could also think about becoming a drug marketer, especially if you are someone who enjoys commerce. Also, we try to do a lot for our families (thanksgiving turkeys, halloween carnival, gifts at Christmas, etc) and the name may make a difference when soliciting sponsorship and donations from CEO's, etc. 1. Save my name, email, and website in this browser for the next time I comment. Zach Freed: Yeah. Our pharmacy has saved a significant amount of money in just a few months of using them as a distributor. 1 “Profits Up Again for Independent Pharmacy Owners,” Adam J. Fein, Drug Channels, Dec. 2, 2014. Host events at your pharmacy. You can get very good deals on short dates, which adds up to big savings." Six Ideas to Help Your Independent Pharmacy Provide Better Care. And while you’re limiting your browsing by price, you won’t be limited on selection, because we have gifts under $25 for everyone on your list: foodies, geeky gadget lovers, wine fans, jewelry-lovers, gardeners, moms, dads, siblings, and friends of all kinds. Download our FREE ebook, The Pharmacy Owner’s Guide to an Exceptionally Effective Implementation today. You may have tried independent pharmacy advertising in the past and failed to see a return. By McKesson May 07, 2018 Your mission as an independent pharmacy is to provide the best care to your patients. We are happy to share their success stories with you. to the community are great innovative pharmacy ideas. See more ideas about marketing, social media, social media infographic. Lester helps his clients increase patients and profits in spite of the 3rd party payment fiasco. Learn about the day-to-day activities of a pharmacy owner, the typical target market, growth potential, startup costs, legal considerations, and more! Create information packets that you can give away for free that include information about specific medications or more general pharmacy marketing materials that cover overall health. In January 2014, Tom Choquette of Bert’s Pharmacy bought out a business partner of 31 years and addeda second location to his existing pharmacy in rural Nebraska. Maximizing your independent pharmacy profits once customers are in the store requires you to improve the way your shelves and counter displays draw the customer’s eyes. The other Ritzman locations will close, with the exception of Ritzman Pharmacy at NEOMED, which will continue operations. So, how are independent pharmacies like Jim’s better able to serve their communities, in a situation like this? . A new customer birthday program has also been implemented as a way to encourage repeat business. In addition to providing quality vaccines, Tom and his team implemented an educational program to keep school staff members up-to-date on all vaccinations they needed, including DPT, Pneumovax and Zostavax. If you are planning to open a Pharmacy Shop and if you are looking for a name for that shop then you are in the right place. Referral rewards can be anything from a discount to free merchandise. It’s a place where people can find convenience products, supplements, food, souvenirs and other household items. A referral program is a great way to reward customers for referring friends to the store and spreading the word about your pharmacy. Partner with Local Businesses and Influencers, Not only should you attend other events, you should host health related events at your pharmacy whenever relevant. On top of the new technology, Tom’s team implemented customer service programs for building stronger relationships with the patients. You can even create a unique staff greeting to use when interacting with customers to help reinforce your pharmacy’s brand. Here are pharmacy name ideas from the generator: Blackstone Medical Inc; Precision Surgical Inc; Elijah Stawicki; Cornerstone Hosp Of Southeast AZ; Pharmacy Management Corp; Edit Trix; West Shore Pharmacy; Potomac Valley Pharmacy Inc; Drug World Of Cold Springs Llc; Po Box 33; Media Management Group; Rxperts Pharmacy NJ Inc; Oscarcorp; Follansbee Pharmacy; Central Pharmacy Knowing the most effective ways to increase sales of these items will pay off with a healthy bottom-line for your independent pharmacy. CIG is the UK’s leading provider of sector-specific content, publishing 15 healthcare and beauty titles including Pharmacy Magazine, Training Matters, P3Pharmacy, Independent Community Pharmacist and Beauty Magazine. Use events to raise awareness about your independent pharmacy. I have separated these names into categories, from catchy to cool to cute. There are over 22,000 independent pharmacies in the US. 3 Things to Boost Independent Pharmacy Profits, 3 Tech Trends Shaping the Future of the Independent Pharmacy, Independent Pharmacy Business Growth Conference, the importance of developing a “specialty” area, incorporating technology into his marketing plan, Thriving in the NEW Business of Nutrition, Open Enrollment: Help Your Patients and Protect Your Profits, The Independent Pharmacy Legacy Challenge. At the PDS conference, Tom heard many successful pharmacy entrepreneurs emphasize the importance of developing a “specialty” area to expand revenue streams. In a short few months, he revamped his website and created a Facebook page to stay in touch with current patients as well as attract new business. Subscribe to our blog to receive PDS news and updates! Hence, try to assess several options and spend enough time and energy to come up with a unique business name. He attended the PDS conference and brought home a handful of ideas he wanted to implement in his pharmacy right away. A powerhouse in the world of independent pharmacy, Lester offers free business resources for Pharmacy Owners on his website, ThePharmacySage.com. For two generations, we at BestRx have studied the unique requirements of independent pharmacy owners, staff, and patients. He will continue developing specialty programs, marketing, employee engagement and financial data usage; however, setting new goals and tracking the progress of his stores in each of these areas will remain his main focus in 2015. PDS Super-Conference That’s why you opened your doors. Compared to, say, a CVS? Looking for more advertising ideas for your pharmacy? Presentations on staying healthy during flu season, health screenings, support group meetings or any other type of gathering where you provide value to the community are great innovative pharmacy ideas. These Are the Best Innovative Pharmacy Ideas for Independent Retail Pharmacies You don’t have to look far to find innovative pharmacy business ideas. 1. Even in a dire landscape, your pharmacy can thrive given the right tools and ideas to propel your business forward. For those who attended the Independent Pharmacy Business Growth Conference in Orlando – there were so many big ideas shared and worth implementing into real-world pharmacy strategies. Once customers are in your store, customer service itself can serve as a good way to promote your independent pharmacy. Check out, “The 7-Step Blueprint To Get Customers To Switch To Your Independent Pharmacy.”, 11 Independent Pharmacy Marketing Ideas That Actually Work. These five unique businesses are proof that you can find prosperity, even in a market that may not have even existed when you first had your idea. This isn’t just hype: last year alone many pharmacy entrepreneurs were able to turn innovative ideas into robust strategies worth at least $10,000 of new profits. 3. As a tech-savvy entrepreneur, Tom understood the importance of incorporating technology into his marketing plan. While newspapers and similar print materials may seem logical, they aren’t targeted enough. Our guide on starting a pharmacy covers all the essential information to help you decide if this business is a good match for you. The best part? Any local 5k races, parades, farmers markets or other community events – especially health related ones – are good things to sponsor, volunteer or simply attend and meet people. Be sure to host pharmacy and health-related events. Presentations on staying healthy during flu season, health screenings, support group meetings or any other type of gathering where you provide. TelePharm Headquarters 123 N Linn Street, 2F Iowa City, IA 52245. 1. Once you have a loyal customer base, use them to drive your other independent pharmacy marketing ideas. Here are a few ways to grow your independent pharmacy right now. I don’t accept the idea that all of the good ideas have been taken. Apr 30, 2014 - Information & Ideas on how you can utilize and build upon Social Media efforts for your Pharmacy Business. Consistent access to needed medicines. Santa Mail But the daily pressures of running a pharmacy can make fulfilling that mission a bit challenging at times. Test out these 11 independent pharmacy marketing ideas and use the ones that work best for you. For stores that are closing, patient files will be transferred to a nearby CVS/pharmacy store. Rethinking Advance Care Planning. Here are the 250 most unique pharmacy names of all-time. Coming up with innovative pharmacy marketing ideas is important for setting yourself apart from other independent pharmacies. 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